Mindshare
Yi-Han Liao is a Global Account Manager at Mindshare since January 2022, previously holding the position of Global Junior Accountability Analyst at MAGNA Global from July 2019 to January 2022, where responsibilities included analyzing global media performance to meet client KPIs. Prior experience includes serving as a Channel Management Specialist at Triumph International from December 2017 to February 2019, during which Yi-Han developed comprehensive campaigns for numerous spot sale events. Yi-Han holds a Master of Science in Strategic Marketing from Cranfield School of Management (2016-2017) and a Bachelor's degree in Chinese Language and Literature from the University of Taipei (2009-2013).
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Mindshare
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Mindshare believes that in today’s adaptive world everything begins and ends in media. Mindshare's role in this world is to help clients grow their business and to become their lead business partner and they achieve this through a culture of original thinking driven by speed, teamwork and provocation.