Alia Hamouda

As the leading distributor of top-quality IT products in the Middle East and Africa, Mindware's extensive portfolio includes leading global brands reaching out to over 4,000 resellers across more than 25 countries. Mindware’s comprehensive offering includes a selection of networking, security, and storage leading brands such as Citrix, Dell Technologies, Juniper, Microsoft, McAfee, and Veritas. As part of its VAD methodology, Mindware also offers supplementary value added services to its reselling partners including pre-sales consultancy, implementation services, local technical support, marketing enablement tools, and multiple channel-enabling programs. Part of the Midis Group and headquartered in Dubai – UAE since 1991, Mindware has been uncompromisingly serving its customers for more than quarter-century of successful presence in MEA. The distributor has been persistently expressing its dynamism by effectively aligning itself with its vendor strategies, reseller needs and prompt adaptation to the ever-changing IT market landscape. Mindware's culture has grown out of the understanding that customers are their primary concern. Through strategic partnerships, Mindware is able to concentrate on bringing effective solutions to the market. Mindware's focus on personal service, competitive pricing and fast delivery is paramount. With logistic centers in the UAE, KSA, Kuwait and Qatar, they offer value added distribution to all the channels they serve.