Mindware
Silmi Khanfir has over 20 years of work experience, primarily in the technology industry. Silmi currently holds the position of Director of Cloud and XaaS - Middle East and Africa at Mindware, a role they started in 2021. Before this, Silmi worked at IBM from 2000 to 2021, where they held various roles and responsibilities. At IBM, they served as the Storage Channel Sales Leader - Middle East, Africa and Turkey, achieving budget and double-digit growth. Silmi also developed the regional Storage Channel Transformation Strategy and led the regional channel sales and technical teams. Prior to this, they held the position of Business Development Executive and Alliances Leader - Middle East, Africa and Turkey, where they built strong partnerships with global and regional SI's and ISV's. Before joining IBM, Silmi worked at IBM Germany in roles such as Systems Sales Representative, Team Leader of Strategic Outsourcing, IT Architect of Solution Design, and IT Specialist of eBusiness Hosting, gaining experience in sales, project management, and technical solution design.
Silmi Khanfir attended Leibniz Universität Hannover from 1993 to 2000, where they earned a Dipl.Ing. (MSc) degree in Electrical Engineering and Information Technology.
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Mindware
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As the leading distributor of top-quality IT products in the Middle East and Africa, Mindware's extensive portfolio includes leading global brands reaching out to over 4,000 resellers across more than 25 countries. Mindware’s comprehensive offering includes a selection of networking, security, and storage leading brands such as Citrix, Dell Technologies, Juniper, Microsoft, McAfee, and Veritas. As part of its VAD methodology, Mindware also offers supplementary value added services to its reselling partners including pre-sales consultancy, implementation services, local technical support, marketing enablement tools, and multiple channel-enabling programs. Part of the Midis Group and headquartered in Dubai – UAE since 1991, Mindware has been uncompromisingly serving its customers for more than quarter-century of successful presence in MEA. The distributor has been persistently expressing its dynamism by effectively aligning itself with its vendor strategies, reseller needs and prompt adaptation to the ever-changing IT market landscape. Mindware's culture has grown out of the understanding that customers are their primary concern. Through strategic partnerships, Mindware is able to concentrate on bringing effective solutions to the market. Mindware's focus on personal service, competitive pricing and fast delivery is paramount. With logistic centers in the UAE, KSA, Kuwait and Qatar, they offer value added distribution to all the channels they serve.