Sarah Cox

Sarah Cox is a seasoned marketing professional with extensive experience in designing and implementing strategic marketing initiatives across various sectors. Currently serving as Principal Advisor, Design & Marketing at the Ministry of Business, Innovation and Employment since February 2017, Sarah has also held multiple roles, including Acting Principal Advisor and Senior Marketing Advisor. Prior experience includes significant positions at the Department of Conservation, where Sarah led major marketing campaigns such as Conservation Week and enhanced partnership marketing opportunities with key commercial partners. Additionally, Sarah's background encompasses leadership roles at Education New Zealand, managing substantial promotional budgets and teams, along with earlier experiences in the Ministry of Education and the Japan Exchange and Teaching Program. Sarah holds a Postgraduate Diploma in Business Administration (Marketing) from Massey University and a Bachelor of Arts in Japanese from The University of Waikato.