Bayan S. Naseer

Bayan S. Naseer serves as the Director of Strategy & Planning for the Cultural Assets & Museums at the Ministry of Culture in Saudi Arabia since March 2020, leading the country's Regional Cultural Master Planning and integrating strategic plans into cultural infrastructure. Previously, Bayan held the position of Portfolio Manager & Regional Engagement Lead within the National Partnerships Development Deputyship, contributing to the Cultural Mapping baseline for 11 regions and developing strategies for cultural occupations. Additionally, Bayan manages strategy and business development at Nassier Group, focuses on the F&B sector, and has experience as a Senior Associate at KPMG and as the Founder of Al Merkaz, an interdisciplinary consulting firm. Educational credentials include an Executive Program in Service Design from the Royal College of Art and certifications in Strategy Design from Parsons School of Design and Strategy & Innovation from Columbia University, alongside a Master’s in Cultural Studies from Goldsmiths, University of London.