Ministry of Tourism of Saudi Arabia
Dr. Doaa M. is an accomplished professional with extensive experience in human resources and management consulting. Currently serving as the General Manager of Training and Tourism Programs at the Ministry of Tourism of Saudi Arabia since August 2023, Dr. Doaa also founded and leads Enlight Consultancy, a prominent business consultancy focused on organizational development and talent improvement. Previous roles include General Supervisor of HR Strategic Transformation and Human Resources Consultant at وزارة البيئة والمياه والزراعة, HR Transformation Manager at Initial Facilities Management, and HRM/Management Consultant at Baseqat Arabia Consulting. Dr. Doaa's academic background includes a PhD in Human Resources Management and Services, an MPhil, and a Master’s degree from The Manchester Metropolitan University, along with a Bachelor's degree in Sociology from King AbdulAziz University.
Ministry of Tourism of Saudi Arabia
To concern of Saudi tourism through organization, development and promotion, to enhance the role of tourism sector, overcoming growth obstacles as this sector is considered an important tributary for national economy. All of which must comply with the noble position and values of the Kingdom. The goal is also meant to concern on antiquities and preserving them and to increase their contribution in the cultural and economical development process as well as concerning on museums, and to uplift archeological works in the Kingdom in general, while private sector is assuming the major role by establishing tourism investment facilities.