Ministry of Tourism of Saudi Arabia
Osmat K. Awar is a seasoned marketing and communication professional with extensive experience in various high-profile roles. Currently serving as a Senior Marketing and Communication Advisor at the Ministry of Tourism of Saudi Arabia since September 2022, Awar previously held the position of Executive Director of Marketing and Communication at McDonald's KSA from May 2012 to July 2022. Earlier roles include Group Account Director at Hill+Knowlton Strategies and Senior Account Manager at Ogilvy Public Relations Worldwide. Awar holds an Executive MBA from INSEAD and a BBA in Business Marketing from the American University of Beirut, complemented by a Baccalaureate in Economics and Sociology from International College.
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Ministry of Tourism of Saudi Arabia
To concern of Saudi tourism through organization, development and promotion, to enhance the role of tourism sector, overcoming growth obstacles as this sector is considered an important tributary for national economy. All of which must comply with the noble position and values of the Kingdom. The goal is also meant to concern on antiquities and preserving them and to increase their contribution in the cultural and economical development process as well as concerning on museums, and to uplift archeological works in the Kingdom in general, while private sector is assuming the major role by establishing tourism investment facilities.