Minor Lifestyle
Piyathida Lertchanaruangrith is an experienced professional in customer relationship management and marketing, currently serving as the Head of CRM & Partnership at Minor Lifestyle since January 2023. In this role, Piyathida focuses on building brand awareness, enhancing customer engagement, and implementing CRM systems to optimize business performance. Previously, Piyathida held the position of Associate Director at Buzzebees, where responsibilities included planning CRM strategies to boost customer retention. As a Senior Brand Marketing Manager at DTAC, Piyathida analyzed market trends and developed marketing campaigns targeting various customer segments. Earlier experience includes project management roles at True Corporation, focusing on IT initiatives and corporate billing systems, and providing ICT consulting services at Merlin's Solutions International. Piyathida holds a Master of Science and a Bachelor of Science in Computer Science from Assumption University.
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Minor Lifestyle
Minor Lifestyle is one of Thailand's largest distributors of lifestyle brands, with over 280 points of sale, focusing primarily on fashion and lifestyle products. Its portfolio includes renowned brands such as Bossini, Anello, Charles & Keith, Zwilling J.A. Henckels, Joseph Joseph, Minor Smart Kids, and Crash Baggage. Additionally, through a joint venture, Minor Lifestyle has partnered with Pop Mart, a leading global brand specializing in collectible toys and art figures, further expanding its reach into the lifestyle and entertainment segment.