Vivienne Rudd

Vivienne Rudd is a seasoned professional in the beauty and personal care sector, currently serving as the Director of Innovation & Insight at Mintel since May 2010. In this role, Vivienne specializes in beauty trend analysis and forecasting, collaborating with manufacturers and suppliers to identify and analyze consumer and product trends that drive commercial opportunities. Prior to Mintel, Vivienne held the position of Senior European Beauty Analyst at Cosmetics International, where responsibilities included editing a fortnightly news magazine and managing editorial teams. Earlier experience includes serving as Editor for the trade magazine European Cosmetic Markets, specializing in market research within the cosmetics industry. Vivienne Rudd earned a BA Hons in History from the University of Leicester between 1984 and 1987.