minu.co
Ana Henriette Lugard Cunha serves as the Head of the Behavioral Design Lab at Minutrade since May 2016. With a robust background in marketing and market development, Ana held significant roles at various prominent companies including Aon as a Market Development Manager from 2007 to 2014, Itau-Unibanco as a Marketing Specialist from 2004 to 2006, and Bandeira Franco as Planning Director from 2002 to 2004. Previous experience also includes positions at GPA, Banco Santander, Wunderman, and Lage & Magy. Ana holds degrees from Northwestern University's Kellogg School of Management, ESPM Escola Superior de Propaganda e Marketing, Universidade Anhembi Morumbi, and Colegio Pequenopolis.
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minu.co
Minutrade was born with the mission of including lower class consumers on companies' rewards programs. With that in mind, Minutrade developed a complete technological platform of micro-rewards. That platform has the goal of making available to clients low cost services and digital products as a higher perceived value – it is simple, efficient and automatic.