Emilio R.

Emilio R. possesses extensive experience in customer relationship management (CRM) across various leading companies, including Miravia as Head of CRM and User Growth since March 2022, and MERKAL where Emilio served as Head of CRM & Customer Care from March 2019 to March 2022. Emilio has a strong track record in developing acquisition, retention, loyalty, and advocacy strategies, while effectively managing teams and tools in collaboration with IT and marketing departments. Previous roles include CRM E-commerce Manager at Oysho and CRM Specialist at Desigual, where Emilio implemented significant CRM platforms such as Oracle and Microsoft Dynamics, enhancing customer engagement through targeted campaigns. Emilio began the professional journey at Zalando SE as a CRM & ICC specialist, contributing to market strategies and CRM platform effectiveness. Academic credentials include a Master’s Degree in Marketing from Universitat Autònoma de Barcelona and a degree in Communication from Universidad Miguel Hernández de Elche.