Mixpanel
Serene Ho is a seasoned marketing professional with extensive experience in leading global marketing initiatives and driving demand generation across various regions. Currently serving as the Global Field Marketing Director at Mixpanel, Serene is responsible for creating awareness, fostering user acquisition, and developing user communities. Serene's prior roles include significant positions at Hitachi Vantara, leading demand generation programs and marketing for analytics and IoT in the APAC region, and consulting roles focusing on strategic marketing for companies like Hortonworks and Quest Software. With a solid educational foundation in Media and Communications from UNSW, Serene has built a strong career in driving revenue growth and market presence through strategic marketing efforts across diverse sectors.
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Mixpanel
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At Mixpanel, our mission is to increase the rate of innovation. Not only as a company, but for the businesses we serve. Through our analytics and engagement product, companies can analyze how and why their users engage, convert, and retain in real-time across web, mobile, and smart devices. Then they can use that data to improve their business and products. Mixpanel serves over 26,000 companies from different industries around the world, including Samsung, Twitter, and BMW. Headquartered in San Francisco, Mixpanel has offices in New York, Seattle, Austin, London, Barcelona, Paris, Amsterdam, and Singapore. For more information, visit: www.mixpanel.com