Marketing Management Analytics
Pat Cummings serves as the Chief Executive Officer of Marketing Management Analytics (MMA) since November 2010, following the acquisition of the company from Aegis/Synovate. Under Cummings' leadership, MMA expanded its operations from North America to over 30 countries, achieving an organic growth of 632% from 2011 to 2023 and completing its sale to Ipsos in June 2019. With a focus on data and analytic-driven solutions, MMA integrates Marketing Mix Modeling, digital programming, and Agile Attribution to help clients optimize their marketing and operational strategies. Cummings' extensive career includes previous roles such as Division President at SymphonyIRI Group and Partner at Accenture, contributing to a wealth of expertise in business development and marketing analytics. Cummings holds a Bachelor of Science degree in Management Information Systems from the University of Notre Dame.
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Marketing Management Analytics
Ipsos MMA is committed to enabling our clients to achieve significant brand and marketplace advantages by synergistically leveraging unified marketing & commercial measurement and optimization services, data management platform, software and consulting to drive consistent, incremental value that grows our clients’ revenue and operating profits. Visit us at www.mma.com.