Ashar Sakrani

Ashar Sakrani is an experienced professional in market intelligence and consumer research, currently serving as the Director of Research & Market Intelligence at Mobily since June 2018. In this role, Ashar focuses on fostering a culture of informed decision-making by integrating internal and external data to provide insights that aid senior management. Prior to Mobily, Ashar held various leadership positions at THE NIELSEN COMPANY from September 1997 to June 2018, including Head of Public Development & Financial Services for Saudi Arabia and Pakistan, where responsibilities included increasing market share and delivering analytical insights. Ashar also served as Director of Consumer Insights & Innovation Practice for the region and previously managed client services and consumer research teams in Saudi Arabia and Pakistan. Ashar holds an MBA in Marketing from Southeastern University, earned between 1997 and 2000.