Cassie Cheng

Cassie Cheng is a seasoned marketing professional with extensive experience in branding and communications. Currently serving as the Global Head of Marketing and Communications at Mobvista since October 2014, Cassie oversees global marketing efforts for multiple brands, manages a team of over 25 marketing experts, and ensures consistent messaging across diverse channels. Prior to Mobvista, Cassie co-founded Galcase, where responsibilities included brand development and e-commerce strategy, as well as working as an Online Marketing Specialist. Additionally, Cassie gained valuable experience as an Account Executive at Dentsu, where project management and campaign development for major clients were key responsibilities. Cassie's educational background includes a Master’s degree in Financial Markets and Institutions from Northeastern University and a Bachelor's degree in Business Administration from Jinan University.