Steve Cristofaro

Steve Cristofaro currently serves as Directeur, Stratégie Marketing et E-Commerce at Mode Choc since June 2023, alongside a position as Membre du conseil d’administration at CDMV since March 2018. Previously, Steve held the role of Director of Corporate Francization and E-commerce Marketing at Lee Valley Tools from August 2020 to June 2023, and Senior Manager, E-commerce at Bentley Leathers Inc. for a brief period in 2020. Notably, Steve contributed to Air Canada Vacations as both Senior Manager and E-commerce Manager from 2017 to 2020, leading a digital transformation effort. Additionally, Steve managed digital marketing initiatives for SAIL Plein Air / SAIL Outdoors and Sportium Canada between 2014 and 2017. Steve has extensive consulting experience as a Senior Web Marketing Consultant from 2010 to 2014, specializing in e-commerce strategies and team management. Educationally, Steve is pursuing an Executive MBA at Université Laval and holds a Bachelor of Science degree in Communications from Université de Montréal, as well as a Bachelor's degree in Literature from UQAM.