Modenik Lifestyle
Karthikeyan R has extensive experience in digital marketing and e-commerce, currently serving as Manager - Ecommerce Performance Marketing at Modenik Lifestyle since August 2021, after previously holding the position of Deputy Manager - Digital E-commerce Analyst. Prior to this role, Karthikeyan worked at Gokaldas Intimate Wear Private Limited as a Digital Marketing - Performance Analyst for the Enamor brand from February 2017 to August 2021. Karthikeyan's career began at Soppnox Communication Media Pvt Ltd, where contributions were made as a Digital Marketing Analyst from October 2010 to October 2016, including providing consultation on website UI design and optimizing Google Adwords accounts. Earlier experience includes a role as an SEO Specialist at Advansys Limited from March 2010 to September 2010, focusing on off-page SEO activities and generating client SEO reports. Karthikeyan holds a Bachelor’s degree in Electronics from Madurai Kamaraj University and has completed secondary education at Dudley Higher Sec School and M S P Solai Nadar Higher Sec School.
Modenik Lifestyle
Modenik Lifestyle Pvt. Ltd., one of India’s leading essential wear manufacturers, is the post-merger entity of Advent International's (a global private equity firm) portfolio companies Dixcy Textiles Pvt. Ltd and Gokaldas Intimatewear Pvt. Ltd, the parent company of brand Enamor. The company is headquartered out of Bengaluru. With the Vision of ‘Being the most preferred company for comfortable & fashionable essential clothing’, the merger creates a broad and complementary product portfolio of comfortable and fashionable essential clothing for all ages, income-classes and genders at the right value and opens up expansion into attractive growth adjacencies. Modenik has a strong portfolio of 5 sub-brands, including Dixcy Scott Originals, Dixcy Scott Maximus, Josh by Dixcy Scott, Slimz and Enamor. It also has an exclusive licensing agreement with Levi’s to manufacture and distribute in India. Under one company, it serves the consumer needs in both men’s and women’s categories of essential clothing, across the value chain i.e. economy, mainstream and premium segments. Modenik brings together the talented and creative professionals of both Dixcy and Enamor and now boasts a combined strength of 5,000, that includes 1,600 employees and 3,400 labour staff across its manufacturing operations in Tirupur, Kolkata, Bengaluru and Ludhiana.