Rosy Guan

Director Of Marketing at Modern Requirements

Rosy Guan is an experienced marketing professional currently serving as the Director of Marketing at Modern Requirements since January 2021. With a robust background in marketing management, Rosy previously held the position of Marketing Manager at Constellation Software Inc. from April 2017 to January 2021, where responsibilities included developing marketing strategies and managing budget for multiple international software companies. Rosy's career also includes roles as a Marketing Specialist at Hudson's Bay Company, where vendor performance and communication were key focuses, and as an Assistant Marketing Manager at AcuityAds Inc., enhancing brand awareness through digital projects. Earlier experience at Philips involved leading marketing initiatives and business planning. Rosy holds an iBBA in Marketing from the Schulich School of Business and has engaged in international studies and fashion design.

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Modern Requirements

Modern Requirements (formerly eDev Tech) is a requirements lifecycle solutions company. It is dedicated to helping clients effectively define, manage, and collaborate on requirements, while continuously managing projects throughout their life, reducing time to market and improving project quality. By providing the most comprehensive and insightful software requirements platform in the market, Modern Requirements’ mission is to successfully optimize client product and system development lifecycles. Founded in 1999, with its headquarters in Toronto, Canada, Modern Requirements has decades of requirements development expertise. It prides itself in deeply understanding each client’s product development environment and being uncommonly responsive to addressing clients’ unique challenges. Modern Requirements supports clients worldwide, in their respective time zones, from its North American and Asian offices, as well as through its network of global partners. As a general rule, software development projects run over time and over budget. This is caused by inherent miscommunication between diverse groups working together to create an application. Ineffective methods for translating and converging business needs with IT needs, quickly and efficiently, play a role as well. Modern Requirements enables its clients to concentrate on developing more applications that further assist business operations, by improving productivity, reducing development time, maintaining project budgets and ensuring a rich user experience. Modern Requirements’ tools are continually ranked at the top Seilevel’s requirements tool studies, which are the most comprehensive in the industry. It has also been cited as a top requirements platform by Forrester Research, and has been favorably mentioned on numerous occasions by Gartner and other top analyst firms.