Alberto F.

Vice President National Accounts at Molson Coors

Alberto F. is an accomplished general manager with extensive experience in the beverage industry, currently leading the South Texas Management Unit at Molson Coors Beverage Company since December 2017, overseeing P&L and marketing efforts in a diverse geographic area. Previous roles at Molson Coors include leading the new Spirits division, managing sales for key retail partners such as Publix, and various positions within MillerCoors, where notable achievements included significantly boosting sales for Circle K and winning the "Category Manager of the Year" award. Alberto possesses strong expertise in brand management, demonstrated by successful strategic initiatives for Miller Lite targeting Hispanic consumers. Educational qualifications include an MBA from Texas McCombs School of Business and a degree in Industrial Engineering from Tecnológico de Monterrey.

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Molson Coors

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For more than two centuries Molson Coors has been brewing beverages that unite people for all of life’s moments. From Coors Light, Miller Lite, Molson Canadian, Carling and Staropramen to Coors Banquet, Blue Moon Belgian White, Saint Archer Gold, Leinenkugel’s Summer Shandy, Creemore Springs and more, Molson Coors produces some of the most beloved and iconic beer brands ever made. While the company’s history is rooted in beer, Molson Coors offers a modern portfolio that expands beyond the beer aisle with sparkling cocktails, hard coffee, canned wine, kombucha, cider and more.


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