Molson Coors
Bill Averill currently serves as Vice President of Marketing Activation at Molson Coors Beverage Company, leading Field Marketing, Shopper/Customer Marketing, and Partnership teams to enhance brand presence through various programming initiatives. Prior to this role, Bill held several key positions at MillerCoors, including Field Marketing Director, where recognition as the 2009 MillerCoors National Field Marketer of the Year was achieved, and Regional Marketing Manager, overseeing a substantial marketing budget. Bill's earlier experience includes serving as Director of Client Services at GMR Marketing, managing significant accounts for prominent brands, and as Director of Marketing at Better Brands, crafting local marketing strategies for major beverage suppliers. Bill Averill is a graduate of Iowa State University.
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Molson Coors
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For more than two centuries Molson Coors has been brewing beverages that unite people for all of life’s moments. From Coors Light, Miller Lite, Molson Canadian, Carling and Staropramen to Coors Banquet, Blue Moon Belgian White, Saint Archer Gold, Leinenkugel’s Summer Shandy, Creemore Springs and more, Molson Coors produces some of the most beloved and iconic beer brands ever made. While the company’s history is rooted in beer, Molson Coors offers a modern portfolio that expands beyond the beer aisle with sparkling cocktails, hard coffee, canned wine, kombucha, cider and more.