William Keene

Pricing Strategy & Analytics Manager - Craft Beer, Non-alc, Spirits, Latin America, And Innovation at Molson Coors

William Keene is an experienced professional in pricing strategy and revenue management, currently serving as the Pricing Strategy & Analytics Manager at Molson Coors Beverage Company since May 2017. In this role, William has provided comprehensive revenue management analysis for diverse segments including non-alcoholic beverages, wines, spirits, and craft partners, while also training regional teams on trade spend practices. Previous positions include Sr. Revenue Management Analyst and Pricing Execution Analyst, where William ensured accuracy in pricing, supported sales teams, and developed innovative pricing systems. Prior to Molson Coors, William held the role of Front Desk Manager at White Lodging Services, contributing to high customer service ratings. William holds a Bachelor's degree in Hospitality and Tourism Management from Purdue University and is pursuing an MBA from Gies College of Business at the University of Illinois Urbana-Champaign.

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Molson Coors

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For more than two centuries Molson Coors has been brewing beverages that unite people for all of life’s moments. From Coors Light, Miller Lite, Molson Canadian, Carling and Staropramen to Coors Banquet, Blue Moon Belgian White, Saint Archer Gold, Leinenkugel’s Summer Shandy, Creemore Springs and more, Molson Coors produces some of the most beloved and iconic beer brands ever made. While the company’s history is rooted in beer, Molson Coors offers a modern portfolio that expands beyond the beer aisle with sparkling cocktails, hard coffee, canned wine, kombucha, cider and more.


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