Monash IVF Group Ltd
Fiona Allen joined Monash IVF Group as Chief Marketing Officer in July 2019.
She is accountable for evolving the Monash IVF brand to meet the changing needs of the Australian community. She is also accountable for building customer awareness and advocacy, driving acquisition and retention, and creating experiences that customers love. A key areas of focus is driving innovation and simplicity in customer interactions.
Over the last 20 years Fiona has worked in senior marketing roles across a variety of sectors including healthcare, human services, financial services, professional services and FMCG. Most recently she worked with Medibank Health Solutions, GE Capital, and Simplot, helping them grow their brands and transition to a customer centric model and culture.
Fiona holds a Masters of Business Administration and a qualification in Marketing.
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Monash IVF Group Ltd
Monash IVF Group Limited is engaged in the provision of assisted reproductive services. The Company is also engaged in the provision of women's imaging and diagnostic services in Australia and Malaysia. The Company's segments include Monash IVF Group Australia and Monash IVF Group International. The Monash IVF Group Australia segment is a provider of assisted reproductive services, ultrasound and other related services. The Monash IVF Group International segment is a provider of assisted reproductive services in Malaysia. The Company offers a range of specialist diagnostic obstetric and gynecological ultrasound and fertility treatments. The Company's business includes Bump, KL Fertility, Monash Ultrasound for Women, MyIVF Clinic, Next Generation Fertility, Reproductive Medicine Albury, Reproductive Medicine Wagga, Repromed and Sydney Ultrasound for Women. Bump provides patients with a personalized online application tool, iBUMP.