Arielle Farinas

Arielle Farinas is a skilled UX Researcher and Insights Analyst currently employed at Moodle since October 2023. With a solid background in user experience research, Arielle previously worked at Taxfix from February 2022 to July 2023, where responsibilities included strategizing and executing discovery research projects across multiple countries, collaborating with cross-functional teams, and creating user experience tools such as persona segments and customer journey maps. Prior experience includes serving as a User Experience Researcher at Neighborhoods.com, a Program Management Analyst at Gogo, and various roles at Ultimate Software, where Arielle significantly contributed to customer experience improvement and operational efficiency. Arielle holds an Associate of Science in Photography from the Art Institute of Fort Lauderdale, obtained in 2011.