Mika Marchica (Vallarta)

Mika (Vallarta) Marchica is an experienced professional in product development and marketing, currently serving as Senior Product Development Manager for Consumer Products at Moonbug Entertainment since June 2022. Previously, Mika held the position of Product Development Manager for Consumer Products at Hasbro from April 2020 to July 2022, overseeing 130+ licensees and managing several Soft Lines categories. Prior experience includes a role as Senior Product Development Manager at Entertainment One before its acquisition by Hasbro, and a Marketing Director/Account Executive position at C&S Sales Brand Promotions, where responsibilities included managing the Disney Account and a team of associates. Early career experience involved internships at Dietch PR and the Manifest Your Destiny Foundation. Mika holds a Bachelor of Business Administration with a focus on Marketing and Finance, and a minor in Graphic Design from Loyola Marymount University.