Motion (Creative Analytics)
Dara Denney currently serves as the Chief Evangelist at Motion, starting in August 2024, focusing on Creative Analytics. Previously, Dara held multiple positions at Thesis from January 2021 to June 2023, including Senior Director of Performance Creative, Director of Performance Creative, and Director of Growth. Prior to Thesis, Dara was the Director of Paid Social, Senior Accounts Manager, and Digital Ads Manager at Fetch & Funnel from April 2019 to January 2021. Dara also served as a Growth Marketer at ViaHero from May 2018 to April 2019 and co-founded NYC Train Sign, working as the Chief Marketing Officer from January 2017 to January 2018, focusing on LED panels displaying real-time data. Dara completed a Bachelor of Arts in English Language and Literature from The City College of New York in 2013 and participated in a Summer Session in German Language and Literature at Freie Universität Berlin in the same year.
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Motion (Creative Analytics)
Motion's Creative Analytics platform combines visual content with performance metrics to help growth teams improve their creative strategy. We work with brands like Vuori and Therabody to increase the impact of their creative performance through data driven decision making.