MotiveMetrics
Prior to starting MotiveMetrics, Dan was the CEO of Gryphon Networks, a marketing technology firm. Dan has been an integral part of highly successful management teams running sales at EMC, Storagenetworks, Brocade, and Decru. Dan is a graduate of the University of Connecticut.
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MotiveMetrics
MotiveMetrics Account Structure Optimization and Management Platform creates the optimal paid search environment guaranteeing the best ads show against targeted search queries. Their platform dynamically creates and manages account structures, identifies and deploys new keywords, and generates winning ad copy automatically and at scale. A high-throughput multivariate testing methodology is incorporated into the platform for continuous learning and insights.