MotiveMetrics
Prior to starting MotiveMetrics, Kyle earned his Ph.D. from Harvard under psychologist Steven Pinker, who is thought to be the leading expert in all aspects of language and mind. Kyle is a graduate of Harvard University and UC Santa Cruz.
MotiveMetrics
MotiveMetrics Account Structure Optimization and Management Platform creates the optimal paid search environment guaranteeing the best ads show against targeted search queries. Their platform dynamically creates and manages account structures, identifies and deploys new keywords, and generates winning ad copy automatically and at scale. A high-throughput multivariate testing methodology is incorporated into the platform for continuous learning and insights.