Motoinsight
Ken Liu has extensive experience in digital analytics across multiple industries, currently serving as a Digital Analytics specialist at Motoinsight since November 2020, focusing on Google Analytics for automotive clients. Prior roles include Digital Analytics Implementation Manager at BMO Financial Group, where Adobe Analytics governance was a key responsibility, and Marketing Analytics Manager at Dynamic Funds, leading digital marketing analytics initiatives. Ken's earlier experience includes positions as Optimization Consultant at Scotiabank, Marketing Analyst roles at eyeReturn Marketing and Wunderman, and freelance consulting in online marketing. Ken holds a Bachelor of Commerce degree in Management & Economics from the University of Toronto.
Motoinsight
Motoinsight makes buying and selling cars easier. Motoinsight technology and data are used by nearly every automaker and over 850 dealerships across Canada to drive sales. We operate the leading online new car marketplace Unhaggle and power car buying websites for brands such as Consumer Reports, Kijiji, Allstate, Driving.ca and others. Ourflagship digital retailing platform MotoCommerce has enabled revolutionary e-commerce purchasing experiences for some of the most innovative automakers.