Darren Lane

They say that racing and a passion for motorsports is in the blood. Darren gives credence to that statement, as the third generation of the Lane family to share in a love for this industry. A graduate of Western Michigan University, Darren is a driving force behind Motor State’s growth internationally and in the eCommerce field, working diligently to expand Motor State Distributing’s reach into new markets and channels. With a continuous focus on improving efficiencies and profitability, Darren has also worked closely with suppliers to expand drop-ship programs and inventory data sharing.