Mountain High Ski Resort
Todd Proffit is an experienced marketing professional with extensive expertise in brand development and event management. As the Events and Marketing Manager at Mountain High Ski Resort since August 2011, Proffit oversees advertising, partnerships, and athlete management, collaborating with a creative agency on marketing campaigns. Proffit previously served as Marketing Director for Alstyle Apparel & Activewear, where responsibilities included directing advertising and trade shows. Other key roles include Senior Director of Marketing at Zippo Manufacturing Company, Creative Director at Utopia Optics, VP of Marketing/Public Relations at DRAGONFLY CLOTHING LIMITED, Marketing Director at Dickies®, and Marketing/Athlete Manager at Quiksilver. Proffit's diverse background encompasses a robust skill set in marketing strategies, brand messaging, and event coordination across various industries.
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Mountain High Ski Resort
Mountain High is Southern California's most popular winter resort and home to not one, but three distinguished resorts. Even though they are only a mile apart, they offer stunning differences in both terrain and atmosphere. West Resort: The West Resort is filled with a seemingly endless assortment of technical trails and skillfully-designed terrain features for progressive riders and skiers of all skill levels. It is the most youthful of the three areas and the site of many on-hill contests, promotions and live performances. It is also Southern California's only local resort open seven nights a week. East Resort: The East Resort boasts the longest trails in Southern California serviced by a single high-speed quad. It is also known for its thrilling moguls, gladed tree skiing areas and breathtaking views of the Mojave Desert. Rising as high as 8,200 feet, the East Resort offers traditional skiers and snowboarders a true alpine experience without having to journey far from home. North Resort: Mountain High's new North Resort offers 70 acres of beginner terrain perfect for families and introductory skiers. It is also home to the North Pole Tubing Park, the largest tubing area in Southern California. Formerly Ski Sunrise, Mountain High North is located directly across from the West Resort and operates Friday through Sunday peak season.