MoveActive was born in 2009 in Melbourne, Australia, out of a passion for both movement and style. We started with a simple yet powerful goal: to create grip socks that are as functional as they are fashionable for modern Pilates and yoga enthusiasts. Recognising a gap in the market, where most available grip socks lacked quality and design variety, we set out to transform this category. From our first colourful and patterned socks, MoveActive’s ethos has been about empowering individuals to feel good, move freely, and stay on trend in their active lives. 

What began in Australia has now grown into a leading fitness accessories brand, expanding across Australia, New Zealand, USA, UK and beyond. Today, MoveActive's footprint spans more than 7,500 wholesale stockists globally, supported by an ever-evolving range of products, from grip socks and Pilates balls to mats and eco-friendly fitness accessories. We are sustainably driven; using organic cotton, recycled polyester and other recycled materials, while ensuring products are designed with functionality and fun in mind. 

MoveActive's mission extends beyond fitness accessories—it's about fostering a community that celebrates movement and wellness. Through our partnership with i=Change, we donate $1 from every purchase to impactful charities around the world, reinforcing our commitment to positive change and giving back, and have raised more than $100,000 to charities in need. With a blend of trend-forward aesthetics, thoughtful design, and an inclusive approach, MoveActive continues to inspire active lifestyles around the world, proving that fitness can be both stylish and meaningful.

This journey reflects our core values: providing an exceptional customer experience, creating high-quality, stylish products and innovating in the sustainable fashion space —a philosophy that has defined MoveActive’s growth and enduring success.

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