Mihail Criclevit

Head Of Acquisition at Mozzart

Mihail Criclevit is an experienced marketing professional with a strong background in acquisition and strategic marketing management. Mihail served as the Head of Acquisition at Mozzart from November 2021 to October 2024 and led the MozzartAffiliates.com program across nine markets. Currently, Mihail is the Founder of OnlyiGaming, a platform providing a comprehensive database for the iGaming industry, since June 2024. Previously, Mihail held the position of Head of Acquisition at VBET from June 2019 to November 2021, overseeing multiple acquisition channels and establishing a functional department within a year. Mihail began in the gaming industry as a Poker Player from October 2014 to November 2017 and also worked as a Community and Account Manager at PokerNerve.com from November 2013 to September 2014. Mihail holds a degree in Philology from Liceul Teoretic Dr. Mihai Ciuca in Saveni.

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Mozzart

The Mozzart company has been operating on the gambling market since 2001. The company’s business policy is based on modern business principles. Over the past 18 years we have become leaders in the area of gambling and sports betting in Southeastern Europe. With around 1,000 betting shops, the brand is currently present on the territories of Serbia, Malta, Romania, Republika Srpska, North Macedonia, Croatia and Kenya. Four thousand professionals employed at Mozzart work every day to continuously improve the services, with the ultimate goal of successfully anticipating the customers’ needs and maintaining their satisfaction. Within the scope of its main activity, the Mozzart company has its own production and a range of high-quality betting odds on a wide variety of sports and other events, with approximately 250,000 odds for over 1,600 events a day. In addition, there are over 400 standard football (soccer) betting games as well as over 500 special sports betting games available at any given time. As a way of supporting the sports betting organization, we have developed a complete IT system for the production, maintenance, and upgrading of the supporting software, which enables a reliable networking of a large number of payment sites, as well as a quality risk management. As part of the customer communication improvement process, we have founded the Mozzart Loyalty Club, which currently has over 300,000 members and is one of the largest loyalty clubs in the region. In an effort to provide a unified range of services and information to our customers, the Mozzart company also includes media, which have also risen to the leadership position over time. Mozzart Sports was founded in 2006 as a magazine offering a relevant and interesting content and featuring sports connoisseurs’ columns, interviews, top quality photos and a modern design.


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Headquarters

Belgrade, Serbia

Employees

1,001-5,000

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