Kristine Gauvreau Urea

Kristine Gauvreau Urea is an experienced executive in the fields of business analytics, strategy consulting, and sales management. Currently serving as General Manager for SmartSights and Retail Insights at Market Performance Group since January 2020, Kristine leads the Enterprise Business Analytics and Marketplace Intelligence efforts and guides the Retail Insights Division, focusing on mergers and acquisitions. Previously, Kristine held the position of Executive Vice President at Market Performance Group with a concentration on the Natural Health & Wellness sector. With significant experience at Kellogg Company as Vice President of Sales Strategy and Capability, Kristine has also held multiple vice president roles at The Nature's Bounty Co., where responsibilities included leading Category Management, Shopper Strategy, and Customer Marketing. Earlier career roles include positions at Miller Brewing Company and Nestle USA. Kristine holds a Bachelor's degree in Business Administration and Management from the University of Florida.