Veda Iyer

Global CMO | Head Hyperscalers & Strategic Partnerships । Head Sales-apac । Exec Council Member at Mphasis

Veda Iyer is the Global Chief Marketing Officer, Head Sales APAC at Mphasis. She has over 20 years of Global FinTech experience and has been in various leadership roles across sales & marketing with leading multinational companies. In her role, she is responsible for accelerating growth, augment revenue with existing & prospective clients and enhance market share in the region. As Global CMO, she drives Corporate Marketing initiatives, including relationships with Third Party Advisors, Analysts and lead generation activities. In addition to leading the Research and Bid Management functions, Veda plays a pivotal role in fostering Mphasis' position as a market leader in Front2BackTM Transformation. She was responsible for the recent rebranding and repositioning initiative of Mphasis, as a next Applied Tech Company.

Prior to joining Mphasis, Veda was the Vice President, CEO's Office & Head - Strategic Marketing Group at Syntel Inc., where she was responsible for driving GTM strategies for Global Cloud Initiatives. Before moving to Syntel, she was Associate Vice President at ICICI Prudential AMC Ltd. as Head of the Banking and National Distributor Channels. Veda also worked with Reliance Securities, as National Head to set up the distribution network by partnering with companies from diverse business backgrounds. She began her career in ICICI Prudential in 2000, and performed various roles including Operations and International Business.

Veda has several awards to her name such as the Leader Influencer Award 2020 in Women in Tech: Leader/Innovator/Disruptor of the Year category by Kamikaze, and Global CMO of the Year for 2020 by Enterprise IT World. In 2019, she won the CMO Asia’s Women Leadership in Industry Award, in addition to being recognized in 100 Most Innovative MarTech Leaders and amongst India's Top 100 Women in Finance by Association of International Wealth Management of India (AIWMI) in the Leading category. Apart from this, Veda also won the Woman in Technology award at the 2019 ISG Paragon EMEA Awards.

She earned her Master's degree in Business Management from SVKM's Narsee Monjee Institute of Management Studies, Mumbai. Veda was part of the Adobe Luminary Program conducted by the Indian School of Business and the Learning at Speed of Customer at CALTECH.

Location

Maharashtra, India

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Mphasis

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Mphasis’ purpose is to be the “Driver in Driverless Car” for Global Enterprises by applying nextgeneration design, architecture, and engineering services, to deliver scalable and sustainable software and technology solutions. Customer centricity is foundational to Mphasis, and is reflected in the Mphasis’ Front2Back™ Transformation approach. Front2Back™ uses the exponential power of cloud and cognitive to provide hyper-personalized (C=X2C2TM=1) digital experience to clients and their end customers. Mphasis’ Service Transformation approach helps ‘shrink the core’ through the application of digital technologies across legacy environments within an enterprise, enabling businesses to stay ahead in a changing world.


Headquarters

Bengaluru, India

Employees

10,000+

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