MRM
Andrea Littles is an experienced professional in advanced performance analytics with a significant background in market research. Currently serving as Associate Director at MRM since September 2016, Andrea leads a team of Senior Analysts to provide actionable intelligence through custom analytic solutions. Previous roles include Manager and Senior Analyst in Advanced Performance Analytics at MRM and Senior Market Research Analyst positions at Clear Seas Research and BNP Media, where Andrea designed research strategies and delivered insights across various business needs. Andrea’s early career involved research assistance at the University of Michigan, contributing to studies on educational attitudes among racial minorities. Andrea holds a Bachelor of Arts in Sociology with a minor in Applied Statistics from the University of Michigan.
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MRM
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MRM is a leading marketing agency. Through a strong foundation in strategy, data science, technology and creativity, MRM helps transform businesses by helping brands grow meaningful relationships with people. MRM is part of the Interpublic Group (NYSE: IPG) and a top agency in the McCann Worldgroup network, with 35-plus offices across North America, Latin America, Europe, the Middle East and Asia Pacific.