MSC Cruises
Marco Ottaviani is an experienced professional in CRM and customer engagement, currently serving as the Head of CRM and Customer Activation at MSC Cruises since November 2011. In this role, Marco is responsible for CRM engineering development, customer insights, and the execution of global direct marketing campaigns, while also overseeing the CRM Centre of Competence. Prior to this, Marco held the position of Corporate Marketing Intelligence and CRM Manager at MSC, playing a pivotal role in digital transformation and successfully launching the new loyalty program. Marco's earlier career includes significant roles at Accenture, where contributions to CRM projects for clients such as Gucci and Nestlé were made, and Costa Crociere, where leadership in corporate marketing research and competitive intelligence was demonstrated. Educational credentials include a Master in Marketing & Communication from Publitalia 80 and a Master’s degree in Engineering from Università degli Studi di Brescia.
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MSC Cruises
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Headquartered in Geneva, Switzerland, MSC Cruises is the world’s third largest cruise lines and the market leader in Europe, South America, the Middle East and Southern Africa, with a strong and growing presence in North America and the Far East. The MSC Cruises fleet consists of 22 modern ships with three new vessels due to be launched in 2025, 2026, and 2027. The Company operates in more than 100 countries around the world, offering cruises across five continents, calling at more than 240 destinations and welcoming more than 180 different nationalities on board. MSC Cruises is firmly committed to achieving net zero greenhouse gas emissions for its marine operations by 2050.