Mid-States Distributing
April W. is an experienced Brand Manager at Mid-States Distributing, LLC, since August 2020, overseeing a diverse portfolio of Private Brands across various product categories, including Farm & Ranch and Automotive. April W. excels in developing and executing comprehensive marketing strategies across multiple channels to enhance brand awareness and market share. Previously, April W. held multiple roles at The Michaels Companies, Inc. from February 2010 to February 2020, including Category Director, Category Manager, and Private Brand Manager, contributing to sales growth through data analysis and strategic product management. April W. holds a Bachelor of Science degree in Mass Communication/Media Studies from Texas Wesleyan University.
Mid-States Distributing
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Established in 1954, Mid-States Distributing ("Mid-States") is the leading Farm, Ranch and Home Retail Organization that unites its Members to harness and leverage their collective capabilities, strengths and resources resulting in increased market share, revenue, and profit for all. Our organization consists of 34 independent, privately held, financially sound Farm, Ranch & Home retailers (“Members”) who are committed and loyal to their fellow Members and the betterment of all. The Members have approximately 650+ retail store locations throughout the United States and Canada generating over $6 billion of annual retail sales. Our Members merchandise items such as agriculture parts & supplies, petroleum products, tools & hardware, pet food, lawn & garden, animal health supplies, apparel & footwear, sporting goods as well as other products for the Farm, Ranch and Home.