MTN Zambia
Abbad Reda began their work experience as the CEO of MTN Liberia from September 2017 to March 2018. Abbad then moved on to MTN Ghana in March 2011 and held the role of CIO until December 2018. As a CIO, they were responsible for providing overall strategy and vision for a sustainable business and ICT infrastructure. Abbad also played a key role in digital business transformation initiatives and product and services innovation. In January 2019, Abbad became the CEO of MTN Afghanistan and remained in that role until April 2023. Currently, they are the Chief Executive Officer of MTN Zambia, starting from May 2023.
Abbad Reda obtained a Master's Degree in Executive MBA from China Europe International Business School (CEIBS) in 2016. Prior to that, they completed their Baccalaureate in Lebanese Baccalaureate from NDU between 1995 and 2001, with a focus on Computer & Communication Engineering and Experimental Sciences.
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MTN Zambia
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About MTN Zambia MTN Zambia is part of the MTN Group a multi-national telecommunications company with a footprint in 22 countries in Africa and the Middle East. It started its operations in Zambia in 2005 after acquiring the then Telecel. It initially started as an exclusive GSM network providing voice and Short Message System (SMS) services. The portfolio has grown to include voice (local and international), data, fixed and wireless internet, money transfer and other value added services. The company is Zambia’s market leader with the largest market share providing communications solutions across all the 10 provinces of Zambia. MTN Zambia’s footprint is covered by 4G, 3G, Edge and 2G networks. MTN Zambia is the country’s fastest growing and most innovative network and is highly acclaimed for its quality network and dynamic tariff billing system. The company puts its customers at the forefront and uses its position on the market to uplift people’s lives and communities through a robust Corporate Social Investment programme in Education, Health, and preservation of the country’s cultural heritage through sponsorship of traditional ceremonies. MTN Zambia supports Zambia’s number one passion; soccer and is a proud sponsor of the national soccer team. The relationship with the local football association, FAZ started in 2010 and has seen the national team crowned 2012 African Champions at the continental showpiece – the Africa Cup of Nations. MTN Zambia is also proud sponsor of the premier league also known as the MTN Super League which has grown to become a competitive league watched by millions of African’s across the continent. At MTN Zambia we have continued to grow from being a generic telecommunications company known for basic telephony to a lifestyle-enabling, one-stop shop for solutions that support consumers through every moment and every stage of their life.