Multiply Media Group
Ali Chab is an experienced professional in business development and media sales, currently serving as the Head of Malls and Group Business Development Director at Multiply Media Group since June 2025. Prior to this role, Ali held positions at BackLite Media as Head of Malls and Business Development from January 2019 to June 2025, and as Head of Malls. Earlier experience includes serving as Media Sales Director at HyperMedia Dubai from July 2009 to December 2018, where Ali was instrumental in launching the first Nationwide Digital Network across 21 malls in the UAE. Ali also worked as a Senior Sales Manager at Hypermedia FZ, LLC (RMS Outdoor) from January 2011 to December 2013, focusing on strategic sales and managing advertising budgets. Ali holds an Associate of Arts and Sciences degree in Business Administration and Management from the Lebanese American University.
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Multiply Media Group
Multiply Media Group (MMG) is an Out-of-Home media powerhouse driving performance and innovation across the sector. Our ambition is limitless, but our approach is precise. We invest in high-potential media assets, catalyse growth with innovation, and create synergy across our portfolio through strategic investment and smart leadership. Headquartered in Dubai in the UAE and structured for global scale, MMG unites the region’s most impactful OOH networks under one future-focused entity. Part of Multiply Group, MMG is committed to delivering innovation, efficiency, and long-term value. We call this "Exponential Potential" and it is embedded in how we think, build, and grow. MMG provides the clarity required to lead meaningful transformation in the industry. Through targeted investment in technology and talent, we develop future-ready products and services—anticipating client needs before they emerge. By aligning capabilities across the group, we multiply impact and accelerate sustained growth. More impact. More innovation. Greater momentum. That’s MMG.