Multiply Media Group
Sean Gadsby is an accomplished professional in the advertising industry, currently serving as the Director of Innovation & Emerging Technologies at Multiply Media Group since June 2025, where a strong focus is placed on innovation-led advertising within the largest OOH networks. Additionally, Sean holds a position as a Board Member at IAB MENA. Prior to MMG, a tenure at BackLite Media included roles such as Director of Innovation & Emerging Technologies, Head of Programmatic, and Account Director, promoting the philosophy of maximizing brand desirability. Experience at JCDecaux as an Account Manager provided insights into outdoor advertising, and earlier work at ELAN Group as an Account Executive contributed to setting industry standards in Qatar's advertising sector. Sean holds a Bachelor's degree in Marketing from the University of Portsmouth, complemented by foundational education with GCSEs from Collingwood College.
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Multiply Media Group
Multiply Media Group (MMG) is an Out-of-Home media powerhouse driving performance and innovation across the sector. Our ambition is limitless, but our approach is precise. We invest in high-potential media assets, catalyse growth with innovation, and create synergy across our portfolio through strategic investment and smart leadership. Headquartered in Dubai in the UAE and structured for global scale, MMG unites the region’s most impactful OOH networks under one future-focused entity. Part of Multiply Group, MMG is committed to delivering innovation, efficiency, and long-term value. We call this "Exponential Potential" and it is embedded in how we think, build, and grow. MMG provides the clarity required to lead meaningful transformation in the industry. Through targeted investment in technology and talent, we develop future-ready products and services—anticipating client needs before they emerge. By aligning capabilities across the group, we multiply impact and accelerate sustained growth. More impact. More innovation. Greater momentum. That’s MMG.