Music Reports, Inc
Dhruv Prasad currently serves as the Senior Vice President of Business Development and Strategic Investments at the National Football League (NFL) since 2022. Prasad holds board positions at Skydance Sports and Everpass Media, both established in 2023, and is the Chairman of the Board of Directors as well as President and Chief Executive Officer of Music Reports, Inc. Previous roles include Operating Partner at MidOcean Partners from 2019 to 2022, Co-Chief Executive Officer and EVP of Live Events at Townsquare Media from 2009 to 2019, and Vice President at Thomas H. Lee Partners from 2007 to 2009. Prasad began a career in finance with positions at TPG Global, Spectrum Equity, and Capital Z Partners. Academic credentials include an MBA from The Wharton School and a B.A. in History from Dartmouth College.
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Music Reports, Inc
Music Reports was established to enable local television broadcasters seeking alternatives to the rigid blanket licensing structures offered by BMI and ASCAP. Music Reports developed a "per program license" following administration service to collect and process television station schedules and revenues, and to automate report preparationand submission to the PROs. Following the signing of the Digital Millennium Copyright Act in 1998, Music Reports initiated a program of copyright licensing for digital music services including through a sister company called Royalty Logic, Inc. In doing so, the company played a significant role in the development of streaming services, both interactive and non-interactive.