Music Reports, Inc
Mike Mercy has over 15 years of experience in the music licensing industry. Currently serving as Licensing Manager at Music Reports Inc since 2006, Mike has expertise in music clearance, licensing, and contract negotiation with publishers and record labels. Prior to this role, Mike worked as a Music Clearance Executive Assistant at Longo Music Services from 2004 to 2006, focusing on music clearance and cue sheet analysis. Mike holds a Bachelor of Arts degree in Music from California State University, Northridge, and attended Antelope Valley College.
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Music Reports, Inc
Music Reports was established to enable local television broadcasters seeking alternatives to the rigid blanket licensing structures offered by BMI and ASCAP. Music Reports developed a "per program license" following administration service to collect and process television station schedules and revenues, and to automate report preparationand submission to the PROs. Following the signing of the Digital Millennium Copyright Act in 1998, Music Reports initiated a program of copyright licensing for digital music services including through a sister company called Royalty Logic, Inc. In doing so, the company played a significant role in the development of streaming services, both interactive and non-interactive.