Mustad Hoofcare Group
Sophie Rietz Elvefors is an accomplished executive with extensive experience in global marketing, sales, and organizational change. Currently serving as Group CCO at Mustad Hoofcare Group, Sophie oversees global sales, innovation, and marketing across multiple regions including EMEA, APAC, NA, and LATAM. Prior roles include Group Director of Global Marketing & PR and PMO Global Head of Change at Ravensburger, where leadership entailed managing global PR, digital marketing, and organizational change initiatives. Sophie also held significant positions at BRIO AB as Managing Director and at V&S Absolut Spirits as Global Brand Director, among others. With a solid educational background featuring degrees from the Stockholm School of Economics and participation in an exchange program at McGill University, Sophie brings a robust understanding of business administration and economics to the industry.
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Mustad Hoofcare Group
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The Mustad Hoofcare Group is the world’s largest manufacturer and seller of hoofcare products, serving farriers, horse owners and veterinarians worldwide, since 1832. We started producing horseshoe nails back in 1898. Today, we are the leading horseshoe nail producer worldwide. We serve farriers and horse owners worldwide with a complete line of hoofcare products designed to perform: our revolutionary Equi-Librium horseshoe helped Ingrid Klimke winning an Olympic gold medal in 2008 and since its launch has set new standards in the industry, positioning the Mustad brand as the globally renowned, most innovative supplier of hoofcare products.