Penny Kreucher

At MVP Collaborative, we’re an award-winning experiential agency that’s obsessed with turning big ideas into unforgettable moments. From live events that light up the room to videos that demand attention, we fuse creativity and strategy to bring your brand’s story to life. We’re the go-to for brands who want it all—big agency experience with boutique-level passion and partnership. For over 40 years, we’ve teamed up with iconic names across automotive, healthcare, financial services, and tech to create experiences that don’t just dazzle—they drive business. Our work has been recognized as some of the best in the world, but we’re more about making you look good than hanging plaques on our walls. It’s all about creating moments that move people, backed by rock-solid project management and a commitment to mind-blowing results. Looking for a cool spot for a meeting? Check out our 80-seat auditorium in Troy—it’s the perfect backdrop for bold ideas, high-energy collaborations, and next-level meetings. Let’s make something unforgettable together. MVP Collaborative. Your Most Valuable Partner in experiences that win. What we do: - Creative & Strategy - Business meetings & Corporate communications - Video Production & Content Creation - Digital Programs - Project Management