My.Games
Alina Ismailova has held various roles in the field of marketing and advertising. Alina started their career at admitad GmbH as an Account Manager, where they managed and developed over 60 affiliate marketing campaigns for game publishers. Their responsibilities included maintaining relationships with business partners, proposing solutions to improve ad campaign efficiency, and providing customer support. Alina also attended gaming conferences on behalf of the company.
Later, Alina joined MY.GAMES as a Performance Marketing Manager. In this role, they searched for partners to drive quality traffic to the company's apps, negotiated contracts, ensured compliance with regulations and cultural preferences, and oversaw user acquisition campaigns. Alina also conducted fraud analysis and provided post-campaign analysis and performance reports.
Currently, Alina holds the position of Head of Marketing Partnerships at MY.GAMES. Their responsibilities include developing digital marketing strategies, running campaigns in new markets, recruiting advertising channels, building partnerships, and managing performance marketing campaigns. Alina also leads and coaches a media buying team.
Alina Ismailova holds a Bachelor's degree in International Relations and Affairs from Moscow State Institute of International Relations (University) MFA Russia MGIMO, which they earned from 2011 to 2015. Alina also has a Master's degree in International Business from the same institution, which they completed from 2015 to 2017.
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My.Games
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MY.GAMES is a leading European publisher and developer headquartered in Amsterdam, with over one billion registered users worldwide. War Robots, Hustle Castle, Rush Royale, Left to Survive, Tacticool, and many other games were developed and produced by MY.GAMES. MY.GAMES not only creates and publishes games for PC, consoles, and mobile devices but also actively helps talented developers through its investment arm MGVC (top 10 game strategic investor globally). The global MY.GAMES and MGVC partner network comprises over 40 studios.