My Little Piccolo
Andrea Zaina has a wealth of experience in digital marketing and strategy. Andrea began their career in 2009 as a Digital Strategist at Web.com UK. In 2013, they moved to Shootools as Head of Digital Marketing and Digital Marketing Manager, where they were responsible for e-commerce management, PPC, DEM, CRM marketing automation, SEO optimization, social media presence, corporate blog design and maintenance, and more. In 2015, they founded GetEarly, a business that helps companies succeed in the world of Kickstarter. In 2019, they founded Riformatorio. Most recently, in 2021, Andrea became Head of Digital Marketing at Piccolo (Organic Baby & Toddler Food), where they manage the digital marketing strategy and budgeting across all performance marketing channels.
Andrea Zaina holds a Bachelor in Web and Multimedia Technologies from the Università degli Studi di Udine. Andrea also holds a MASTER Business Web Marketing. In addition, they hold an European Quality Drive Licence from EQDL. Andrea also has numerous certifications including Customer Retention from LinkedIn obtained in June 2018, Advanced Google Analytics 2017 from LinkedIn obtained in April 2018, Kickstarter Crowdfunding Essential Training from LinkedIn obtained in April 2018, Marketing Analytics: Setting and Measuring KPIs from LinkedIn obtained in April 2018, Hubspot Sales Software Certified from HubSpot obtained in September 2019, Principi e concetti di base della gestione del colore from Teacher-in-a-Box obtained in December 2016, Google Adwords from Google, Google Analytics from Google, and Google Tag Manager from Google.
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My Little Piccolo
Launched in 2016, Piccolo is the UK’s fastest growing baby food company. We are passionate that children should enjoy the healthiest and most nutritious food from the very start of their weaning journey. From infant formula to meals to snacks to a cooking range, we provide parents with products that encourage little ones to embrace a lifetime of healthy eating. We aim to inspire little adventures each day by encouraging families to enjoy the convenience of Piccolo and spend quality time together. We believe in giving back and keep sustainability and provenance at the heart of our sourcing decisions with most of our organic ingredients planted and nurtured in independent family farms. Voted in the 30 most philanthropic businesses in the UK, we are committed to giving 10% of our profits to charitable programs that help local families and support Little Village, a baby bank providing essentials to families in need, and City Harvest, a food bank supporting over sixty children’s charities with our products. We have donated over 200,000 meals in partnership with the British Red Cross and Trussell Trust as well.