MYLAPS Sports Technology
Michael Galjaardt has a diverse work experience spanning various industries. Michael is currently working as the Global Business Development Lead at MYLAPS Sports Timing, where they are responsible for leading the business development function in motorsport safety and tracking technology. In this role, they shape and executes the global strategy for ambitious growth and builds strong partnerships across growing markets.
Prior to their current role, Michael served as the Company Owner of Nene Consulting Ltd, where they provided strategic advice and insight on new market opportunities to tech start-ups and established businesses. Michael managed client attraction, engagement, and expansion, as well as marketing and sales team management, training, and coaching.
Before that, they worked as the Sales and Marketing Director at Rockingham Motor Speedway Ltd / Rockingham Automotive, where they led the sales, marketing, and digital transformation of the motorsport, automotive, and logistics business. Michael played a key role in delivering significant revenue increases and was responsible for all B2B and B2C income.
Michael also served as the Sales Business Development Manager at Get Scheduled Ltd., where they spearheaded the growth of a SaaS Major Event Technology startup. Michael developed the commercial strategy, led new business efforts, and managed client relationships and partnerships.
Additionally, they worked as the Global Partnerships Manager at the International Tennis Federation, where they managed client relationships with top-tier corporate partners, and as the Commercial Operations Manager at The International Event Partnership, where they delivered outstanding events for leading clients and managed marketing operations.
In summary, Michael Galjaardt has demonstrated expertise in business development, sales, marketing, and strategic planning across various industries, particularly in the motorsport, technology, and event sectors.
Michael Galjaardt holds a Bachelor of Mechanical Engineering, Business Management & French (BEng Hons) degree from the University of Surrey. Michael has also obtained a Race National A Licence from Motorsport UK and a certification in Strategic Selling from the Miller Heiman Group.
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MYLAPS Sports Technology
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MYLAPS supports athletes, racers and events in creating their ultimate sports experience. Every year we capture the performance of over 20 million people all over the world. And turn their data into insights, progress and fun. We offer them a better understanding of their performance and help them with their best next steps. Founded in 1982, we have revolutionized the world of sports timing with groundbreaking innovations and set the standard ever since. We invented automatic sports timing; thousands of events and millions of athletes that previously used stopwatches and thumbs to keep track of results now rely on MYLAPS technology. Our passion for sports and technology has always been the driving force. We offer a wide range of timing systems and services. Our solutions have been developed to suit the needs of professional timers, event organizers, track and club owners and federations, as well as individual racers and athletes. Our products enhance the experience for all sports categories, from professional to amateur level, from small to high/density events. Our systems support registration, identify individual racers and athletes, determine their start, finish and intermediate times, collect performance data, calculate rankings and publish the results. Besides that, we offer value-added participant and event services to boost the sports experience. The industry’s favorite timing systems Every year, over 20 million racers and athletes perform in MYLAPS-timed contests, such as: Olympics, NASCAR, 24 Hours of Le Mans, Boston Marathon, Giro d’Italia, Indianapolis Motor Speedway, Ironman Triathlon, IFMAR, Super GT Japan, EFRA, FIA Formula E and WSBK World Superbikes, as well as countless amateur events worldwide.