Eunice Mercado

Eunice Mercado currently serves as the B2B Marketing Lead at GCash (Mynt - Globe Fintech Innovations, Inc.) since September 2023. Prior to this, Eunice held the position of Ecommerce Manager at Yardstick Coffee from April to August 2023 and served as Senior Campaign Manager for Shopee Mall from March 2021 to March 2023, where Eunice executed strategic in-app campaigns that significantly boosted sales, including a campaign that achieved a 200% uplift in home appliance sales. Additionally, Eunice worked as Campaign Manager for Engagement Campaigns at Shopee, focusing on PR, CSR, and Livestream initiatives, along with overseeing marketing permit applications. Earlier experience includes being a Social Media & Operations Executive at Quickly Corporation, leading content strategies and managing store operations across multiple branches, and interning in HR operations at VXI Global Solutions, LLC. Eunice earned a Bachelor's degree in Business Administration and Management from De La Salle-College of St. Benilde, graduating in 2019.