Alex Purchase

Alex Purchase is a seasoned professional in business analytics and pricing strategy, currently serving as the Manager of Business Analytics at Paradigm since August 2022, where responsibilities include leading a team in establishing an enterprise analytics function with a focus on PowerBI and collaborating with the Data Engineering team for a transition to Databricks data structures. Prior experience includes various roles at Builders FirstSource from 2015 to 2022, notably as the Manager of Pricing Implementation and Divisional Pricing Lead, where Alex defined product strategies and enhanced pricing analytics. Notable contributions also occurred at ProBuild and AIMCO, along with earlier roles in analytical support and credit risk assessment at Clayton. Alex holds an MBA from the University of Florida and a BBA in Finance from the University of Texas at Austin.