Ann Fitzsimons

Ann Fitzsimons holds a Bachelor of Science in Business Administration and a Master of Business Administration with a concentration in Marketing, along with a Post Graduate Certificate in Bereavement. Currently serving as the Nursing Innovation Portfolio Manager and Innovation Consultant at the University of Michigan School of Nursing, Ann collaborates with faculty and students to facilitate the development and market pathways for innovative health care solutions. With over three decades of experience in marketing and consumer insights, Ann has provided strategic consulting services through ConsumerThink Inc. and has significantly contributed to pediatric palliative care initiatives as a member of various organizations, including the American Academy of Pediatrics and the National Hospice and Palliative Care Organization. As the Executive Director and Founder of here4U, Inc., Ann leads efforts to support families of chronically ill children and advocates for comprehensive care. Ann's commitment to enhancing patient and family experiences is further demonstrated through past leadership roles at the University of Michigan Comprehensive Cancer Center and Compassionate Passages, Inc.